4 Tips to Increase Your Retail Sales

How to increase sales. A common question that often pops up in any retail business owner’s mind. 

This article shares some tips on how retailers can maximise conversions when customers walk into the store or even before, thus, increasing revenue.

Engage with your customers

As consumers, we often shy away or even leave the store when a salesperson approaches us and immediately tries to recommend or explain products to us. When a retail salesperson does this, it often results in loss of sales as customers feel that the retail salesperson is being too pushy.

To reduce the likelihood of customers walking away when engaging with them, instead of approaching customers while they are browsing and try to recommend products immediately, salespeople should approach customers and casually ask if they need assistance, from there, if customers are just browsing, salespeople should let them know that they are available if they need help, then position themselves somewhere that is easily approachable and allow customers to initiate the conversation first through questions about products.

Upsell and cross sell

As a retail business owner, you should ensure that your retail service staff are well equipped with product knowledge. This is so that your retail service staff can make recommendations on products that compliment one another through an important sales process called upselling and cross selling.

Apart from the direct benefit of increasing average bill sizes, upselling and cross selling lets customers know that your retail salespeople have deep product knowledge and are listening to their needs and wants thus building trust and also boosts customer loyalty.

Proper product placement

In order to increase sales, you should design your retail store layout with proper product placement in mind.

Spend some time categorising related products together so that they are easily accessible. This will increase the likelihood of customers buying a bundle of related products, thus boosting sales.

Online store

These days customers are shopping online. In order for retailers to keep up and remain competitive, it is important to meet customers where they are shopping. After setting your online store, retailers can start promoting their online store by adding links to social media accounts so customers who discover their brand through social media can easily browse and purchase their products.

Likewise, running ads that link to their online retail store is great for retail businesses to get their brand known to customers as most consumers discover brands through online means.

Getting a retail POS system

Looking to get a retail POS system upgrade or starting up your first retail store? 

Click here for a free demo of MEGAPOS retail POS system that features an easy to use front end for quick billing and a feature rich backend with unlimited SKUs that takes care of your inventory.

MEGAPOS retail POS system’s online portal allows you manage your inventory, adjust POS settings and analyse reports and dashboards remotely without disruption to your outlet’s operations.