Why are people dining out at restaurants less?

A recent survey shows that the consumers are dining out at restaurants much lesser than before.

This could be the impact of the recent Covid 19 pandemic, but it is only part of the reason.

Other reasons why people eat out at restaurants less these days could be attributed to the availability of a wide variety of things that interest them. Hence, apart from eating out at restaurants, there are a variety of other ways people nowadays spend their time and money.

While many about 50% of people surveyed said that the price hike has affected the frequency in which they dine out at restaurants, price points is not the only thing that matters.

People nowadays are increasingly value conscious. This means that they care about the food quality and dining experience.

How should your restaurant retain and attract customers?

If consumers are dining out less, how will your restaurant be able to retain and attract dine in customers? Here’s how:

1. Cater to your customers’ values
2. Keep your menu “fresh”
3. Offer quality food and customer experience

Cater to your customers’ values

Many consumers nowadays care about saving the environment and love organic ingredients. Hence, make sure you cater to your customers’ values. Offer menu items that are made of organic ingredients. On top of that, your restaurant could use recyclable materials for takeaway packaging, use recyclable straws, paper towels etc,.

This shows your customers that your restaurant’s values are in line with theirs which will encourage them to patronise your restaurant more often.

On the other hand, a majority of customers, especially Singaporeans, love comfort food and would not mind paying more just to be able to enjoy quality comfort food. If your restaurant’s target audience falls into this category, be sure to include a category in your restaurant’s menu to offer delicious, high quality, savoury comfort food in order to attract customers. 

Keep your menu “fresh”

Your restaurant has to change things up from time to time. Get your chefs to come up with new dishes to “spice things up” for your customers.

Another way to keep your customers coming back is to offer attractive promotions that play to your restaurant customer demographic food preferences.

Offer quality customer experience

What makes dining at a restaurant different from dining at home? It's the experience. The experience of dining at a restaurant cannot be recreated at home.

Be sure to create a unique dining experience for your restaurant that goes hand in hand with your restaurant’s brand identity to attract and retain customers.

Getting a POS system for your restaurant

Many restaurant owners are too preoccupied with restaurant operations that they often have little time left for coming up with ways to retain and attract more customers. MEGAPOS offers a restaurant POS system that is able to streamline your restaurant’s operations. 

With integrations to QR ordering, self ordering kiosks, kitchen printers, kitchen displays, various cashless payment methods and third party business solutions, MEGAPOS restaurant POS system helps restaurants centralize their operation management.

Coupled with MEGAPOS’s cloud based backend, you are able to simply manage your restaurant outlets remotely.

To get a free demo of MEGAPOS’s restaurant POS system, click here to speak with us!