How Promo Codes Can Help F&B Businesses Attract More Customers During Tough Times

Running an F&B business in Singapore has always been challenging, but in today’s climate of rising costs and tighter competition, bringing in a steady stream of customers can feel tougher than ever. While some strategies require heavy investments in marketing or renovations, there’s one simple yet powerful tool that F&B businesses can use right away: promo codes.

Promo codes are not just about giving discounts — they are about creating urgency, driving footfall, and building customer loyalty. Here’s how promo codes can make a real difference for your restaurant, café, or food kiosk.

1. Attract New Customers with Irresistible Offers

Customers are always on the lookout for good deals, especially during uncertain times. Promo codes give you the ability to make your outlet stand out by offering exclusive discounts that encourage first-time visits.

• Example: “Enjoy 20% Off Your First Order – Use Code WELCOME20.”
  This kind of offer reduces the barrier for new customers to try your food, opening the door to long-term loyalty.

2. Encourage Repeat Visits with Loyalty-Based Codes

One of the biggest challenges for F&B outlets is turning one-time visitors into repeat customers. Promo codes can be tied to loyalty or membership programs, giving diners more reasons to come back.

• Example: “Earn a $5 eVoucher with every $50 spent, Use Code LOYALTY5.” This not only increases customer lifetime value but also boosts word-of-mouth when happy diners share their experience.

3. Boost Sales During Off-Peak Hours

Empty tables during mid-afternoons or late evenings? Promo codes can help smoothen demand by incentivizing customers to visit during off-peak times.

• Example: “Get 1-for-1 Drinks Between 3–5 PM – Code: TEATIME.” Dynamic, time-based offers like these improve table utilization and reduce downtime for your staff.

4. Drive Online Orders & Delivery Growth

With the rise of online ordering, promo codes are one of the most effective tools to boost digital sales. Offering exclusive delivery codes encourages customers to order directly from your app or QR ordering system instead of third-party platforms, saving you commission fees.

• Example: “$4 Off When You Order Direct – Use Code DIRECT4.”

5. Track Campaign Effectiveness with Ease

Unlike generic discounts, promo codes are trackable. With the right POS system or CRM integration, you can see exactly which campaigns are working and adjust your strategy accordingly. This gives F&B businesses data-driven insights to fine-tune promotions, avoid wastage, and maximize ROI.

6. Leverage Influencer Marketing with Exclusive Codes

Promo codes become even more powerful when paired with influencer marketing. By giving influencers unique discount codes to share with their followers, F&B businesses can reach highly targeted audiences and measure campaign performance easily.

• Example: “Use Code FOODIE10 for 10% off — shared by your favorite foodie influencer.” This not only builds brand credibility but also helps track ROI on influencer collaborations directly through redemptions.

Conclusion: Promo Codes as a Smart F&B Strategy

In tough times, every customer counts — and promo codes offer a smart, flexible way to attract new diners, reward loyal ones, and drive sales when you need them most. When paired with the right F&B POS system and CRM tools, promo codes become more than discounts; they become a growth engine for your business.

Looking for an easy way to manage promo codes, eVouchers, and customer loyalty? MEGAPOS helps F&B businesses in Singapore launch campaigns seamlessly while tracking real-time results.

Contact us by clicking here to know more about CRM loyalty solutions, POS system, self ordering kiosk and QR / online ordering solutions!