Hai Ge Ji (海哥记) Beef Noodles: How to boost profit margins with self ordering kiosks

Located in Yishun, Hai Ge Ji (海哥记) Beef Noodles is a rising name in Singapore’s food scene. The concept is a collaboration between two local celebrities and the well-known Hwa Heng Beef Noodles, bringing together strong brand recognition and decades of beef noodle expertise.


What makes Hai Ge Ji Beef Noodles stand out further is that it is Muslim-owned and Halal-certified, making its comforting beef noodles accessible to a wider audience. The stall has also garnered numerous positive reviews, with customers frequently praising the rich, flavourful broth and tender sliced beef that melts in the mouth.


Designed for Efficiency in a High-Demand Environment

To support smooth operations during busy periods, Hai Ge Ji (海哥记 )Beef Noodles uses a MEGAPOS wall-mounted self-ordering kiosk. This setup allows customers to place their own orders, reducing reliance on manpower while maintaining service speed and accuracy.


The wall-mounted kiosk is designed with:

  • A scrollable advertising screen to showcase the latest dishes and promotions
  • A clear and intuitive user interface that guides customers through the ordering process
  • Flexible order modification options
  • Automatic upsell prompts before checkout, encouraging add-ons and upgrades


These features work together to improve order accuracy, shorten queues, and create a more efficient ordering experience.

Increasing Average Bill Size Through Smart Upselling

Beyond manpower savings, the self-ordering kiosk also helps increase revenue. As customers browse the menu and customise their orders, the system intelligently suggests add-ons and upgrades. This has proven effective in increasing average bill size, as customers are more likely to explore options when ordering at their own pace.


By combining self-ordering with automated upselling, Hai Ge Ji (海哥记 ) Beef Noodles is able to operate leaner while improving profit margins — without compromising on customer experience.

A Modern Approach to Running an F&B Business

Hai Ge Ji (海哥记) Beef Noodles demonstrates how traditional food concepts can benefit from modern F&B technology. By adopting self-ordering kiosks, the brand improves operational efficiency, reduces manpower dependency, and drives higher per-order value all while delivering the quality and taste customers expect.


If you’re looking to increase profit margins, reduce manpower reliance, and streamline operations for your F&B business, MEGAPOS offers solutions designed to help you do just that. Contact MEGAPOS by clicking here to find out more.

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