8 ways to market your restaurant through TikTok

Social media marketing is crucial for any business to consumer marketing campaign as it is one of the fastest ways to reach your target market. Apart from the usual, well known social media platforms like Instagram and Facebook, Tik Tok is the new “in” thing, where trends and businesses are going viral and is popular among the younger generation.

Hence, TikTok is the perfect platform for restaurants due to its young demographic and high post engagement levels.

In this article, we share 8 ways you can use TikTok to market your restaurant effectively

How to use TikTok to market your restaurant

1. Offer cooking lessons on TikTok
2. Show behind the scenes operations
3. Feature your employees
4. Introduce new menu items
5. Market your promotions
6. Collaborate with influencers
7. Post review videos
8. Interact with customers

Offer cooking lessons on TikTok

Do short instructional videos on how to make specific dishes to reach food lovers through TikTok’s video recommendations in their For You Page (FYP), a great way for your restaurant’s TikTok account to reach more users and build your following.

Show behind the scenes operations

Not many know what goes on behind the scenes at restaurants or F&B establishments. Posting a short video clip showing your restaurant’s behind the scenes operations may interest your target audience.

Feature your employees

Create a short video series on your restaurant’s TikTok page that introduces one of your staff per video. In that video, you can show what each of your employees do on a daily basis that goes unnoticed by diners.

This short video series on your restaurant’s TikTok page may be an eye opener for your target audience to attract more views and following.

Introduce new menu items

After building up your follower base, you can leverage on your follower numbers and TikTok’s video recommendation algorithm to introduce your new additions to your menu or your signature dishes.

This is a great way to showcase your restaurant’s menu offering to create curiosity and intent among your followers to visit your restaurant.

Market your restaurant promotions

Campe up with a new promotion for your restaurant to get more customers? Why not use your restaurant’s TikTok account to make your promotion campaign known to more of your target audience.

Collaborate with influencers

Get in touch with TikTok influencers to help promote your restaurant by leveraging their follower base. Apart from their huge following, collaborating with influencers may work better as compared to paid advertising as influencers are relatable to their target audience.

Hence, using influencers in your marketing efforts is a great move. Just remember to do your homework before choosing the influencer to work with.

Post testimonial videos

Testimonials are a great way for your restaurant to build credibility might just be the final nudge for followers with intent to visit your restaurant to make a trip down. You can utilize TikTok’s “Messages to Quotes” to turn customer reviews into quote in your restaurant’s TikTok videos.

Interact with customers

Another way you can utilize TikTok’s “Messages to Quotes” feature is to interact with your customers. For example, if a customer leaves a question or compliment in the comments section, you can click reply with video to create a video that includes their comment as an overlay.

An Important Thing To Note

While some of the methods we have listed are not directly related to your restaurant’s core business, it is a great way to build your restaurant’s TikTok follower base so that you can leverage and promote your restaurant to your followers concurrently.

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