8 ways to market your restaurant through TikTok
Social media marketing is crucial for any business to consumer marketing campaign as it is one of the fastest ways to reach your target market. Apart from the usual, well known social media platforms like Instagram and Facebook, Tik Tok is the new “in” thing, where trends and businesses are going viral and is popular among the younger generation.
Hence, TikTok is the perfect platform for restaurants due to its young demographic and high post engagement levels.
In this article, we share 8 ways you can use TikTok to market your restaurant effectively
How to use TikTok to market your restaurant
- Offer cooking lessons on TikTok
- Show behind the scenes operations
- Feature your employees
- Introduce new menu items
- Market your promotions
- Collaborate with influencers
- Post review videos
- Interact with customers
Offer cooking lessons on TikTok
Do short instructional videos on how to make specific dishes to reach food lovers through TikTok’s video recommendations in their For You Page (FYP), a great way for your restaurant’s TikTok account to reach more users and build your following.
Show behind the scenes operations
Not many know what goes on behind the scenes at restaurants or F&B establishments. Posting a short video clip showing your restaurant’s behind the scenes operations may interest your target audience.
Feature your employees
Create a short video series on your restaurant’s TikTok page that introduces one of your staff per video. In that video, you can show what each of your employees do on a daily basis that goes unnoticed by diners.
This short video series on your restaurant’s TikTok page may be an eye opener for your target audience to attract more views and following.
Introduce new menu items
After building up your follower base, you can leverage on your follower numbers and TikTok’s video recommendation algorithm to introduce your new additions to your menu or your signature dishes.
This is a great way to showcase your restaurant’s menu offering to create curiosity and intent among your followers to visit your restaurant.
Market your restaurant promotions
Campe up with a new promotion for your restaurant to get more customers? Why not use your restaurant’s TikTok account to make your promotion campaign known to more of your target audience.
Collaborate with influencers
Get in touch with TikTok influencers to help promote your restaurant by leveraging their follower base. Apart from their huge following, collaborating with influencers may work better as compared to paid advertising as influencers are relatable to their target audience.
Hence, using influencers in your marketing efforts is a great move. Just remember to do your homework before choosing the influencer to work with.
Post testimonial videos
Testimonials are a great way for your restaurant to build credibility might just be the final nudge for followers with intent to visit your restaurant to make a trip down. You can utilize TikTok’s “Messages to Quotes” to turn customer reviews into quote in your restaurant’s TikTok videos.
Interact with customers
Another way you can utilize TikTok’s “Messages to Quotes” feature is to interact with your customers. For example, if a customer leaves a question or compliment in the comments section, you can click reply with video to create a video that includes their comment as an overlay.
An Important Thing To Note
While some of the methods we have listed are not directly related to your restaurant’s core business, it is a great way to build your restaurant’s TikTok follower base so that you can leverage and promote your restaurant to your followers concurrently.
Looking for a POS system and self ordering systems for your restaurant?
If you are looking for a POS system or self ordering systems like QR Ordering or Self Ordering Kiosks for your restaurant, click here to contact MEGAPOS for a free demo!
Book a demo at our showroom
Cloud POS System for Every Industry
Food & Beverage Cloud POS System
F&B operations range from simple to complex. MEGAPOS Cloud POS systems has all the features that your F&B operations needs and will need as you grow.
Retail Cloud POS System
Optimised for businesses in the retail industry. Features for all your basic retail operation needs and more.
Salon/Wellness Cloud POS System
Online booking of appointments, appointment management, staff sales and commission and customer package redemptions have never been easier with MEGAPOS Salon cloud POS system
MEGAPOS 2-in-1: POS Kiosk
MEGAPOS POS Kiosk is designed to meet the needs of F&B businesses that are looking to digitalize their ordering process with a self order kiosk but face space constraints and require a cost effective solution. With MEGAPOS POS Kiosk, you get a cloud POS system and a self ordering kiosk, two in one!