5 Ways to Promote Your Restaurant

Promotions help your restaurant to make your best dishes known and reach more potential customers. In this article, we list 5 effective restaurant promotion ideas that helps to boost customer acquisition and revenue.

Before picking the right strategy to promote your restaurant, you should do some preparation work. Here are 5 things to do before you start your restaurant's promotion campaign.

How to promote your restaurant?

1. Use Social Media
2. Be searchable on Google
3. Community Events
4. Get On Food Delivery Platforms
5. Pop Ups

Use Social Media

Millions of people worldwide are using social media, and it is the easiest and fastest way to reach out to potential customers.

With more than 5 million Singaporeans using social media, combined with social media’s algorithm of showing posts to users based on their online activity, it is a great channel to reach your restaurant business’s demographic.

Here are some best practices for social media marketing:

Post regularly

Most users on social media see and forget. Posting regularly on your social media ensures that your potential customers constantly see your post, garnering customer interest.

On top of that, posting more on social media increases the likelihood of your posts being shown to your restaurant’s target demographics.

Plan your content

It is important to have an idea of the type of content that you would like to post of your social media. Content that relates to your target audience are more likely to have higher engagement, which leads to customer interest in trying out your restaurant.

Be Searchable on Google

Google is the most popular search engine. Many Singaporeans use Google to find places to dine, research a restaurant’s menu, read reviews on their restaurant of interest, and use Google Maps to navigate to the restaurant.

Hence, showing up on Google search results is key to promote your restaurant. Here are some of the services Google provides that you can use to promote your restaurant:

• Google Ads. You can run paid ads that shows your restaurant’s website when potential customers’ Google search contains keywords related to your restaurant. You are able to decide and configure your Ad budget and keywords related to your restaurant as and when you need to.
• Google MyBusiness. Ever seen businesses show up on your Google search with pictures, directions, contact information and opening hours etc.? Google MyBusiness is a free service that lets you list important details of your restaurant such as contact information, opening hours, pictures, etc., so that your restaurant reaches more potential customers. 
• Organic Search. For your restaurant’s website to be shown on Google’s first page for free, you have to ensure your website has a good quality score. By optimizing your website, you increase the likelihood of Google showing your restaurant’s website on its first page. Although organic search is free, organic ranking is decided by Google, and optimizing your website to rank high on Google’s search results is a time consuming process.

Community Events

Allow other businesses or organizations to use your restaurant space for free or with a fee for their events such as company dinners, networking sessions, celebrations, etc. By doing so, people who come to the event would have tried your restaurant’s dishes and experienced dining at your restaurant, thus, promoting your restaurant.

Get On Food Delivery Platforms

Delivery platforms like GrabFood, FoodPanda and Deliveroo are popular among Singaporeans. Creating delivery friendly set meals and promotions exposes your restaurant to more customers. Those who enjoyed your dishes through food delivery platforms are likely to order again or patronize your restaurant.

Pop Up Stalls

Pop up stalls at events such as “pasar malams” are the best place to promote your restaurant’s food as these events typically draws huge crowds,

Getting a POS system for your restaurant

By adopting the right POS system for your restaurant, you are able reduce time spent on operation management and focus more on promoting your restaurant to increase customer acquisition and revenue.

Click here to get a free demo of MEGAPOS restaurant cloud POS system!